Centralized Data Integration: Aligning CRM, Sales, and Prescriber Data

The Problem

Our pharmaceutical client faced challenges managing and aligning data from multiple sources, including CRM, sales, and prescriber data across various markets and product groups. Disconnected systems and manual processes made it difficult to keep information accurate and up-to-date, impacting reporting and decision-making.

The Solution

Dimensional Strategies Inc. (DSI) implemented a centralized data integration solution that unified alignment, user, contact, and sales data from the CRM system and external sources like IMS and Purity Life. The CRM system acts as the master for key data, supporting seamless updates and synchronization across platforms. DSI Managed Services handles the ongoing management of data feeds and reporting, providing timely, accurate insights to improve decision-making across multiple markets.