Your Data Exists. The Problem Is Getting It to Align.
CPG, pharma, and beverage organizations sit on enormous volumes of retail data. But volume isn't the issue—alignment is.
Here's what that looks like in practice:
SKU mismatches: Walmart and Sobeys data won't reconcile because SKU systems don't match across retailers.
Misaligned reporting periods: Timeframes differ across retailers, making comparisons unreliable.
Siloed teams: Sales, marketing, and finance are each working from a different version of the truth.
Manual reconciliation: Hours that should go toward analysis are spent instead on cleaning and patching third-party data integration.
The result: slower decisions, weaker forecasts, and leadership that can't trust the numbers on the dashboard.
Introducing the Retail Data Intelligence Platform
DSI's retail sales data platform is a structured, end-to-end retail data integration framework—not a custom build from scratch and not a generic analytics tool.
It ingests fragmented third-party data integration feeds from every major source, standardizes them against defined business rules, and delivers a unified hub that powers reporting and decisions across your entire organization.
Built on Microsoft Azure, Microsoft Fabric retail analytics, and Power BI, the platform is designed to scale with your business and integrate with the systems your teams already use.
From Raw Data to Ready-to-Use Insights—in Four Steps
DSI’s framework transforms fragmented retail data into a governed, decision-ready foundation your teams can trust.
01
Ingest
Pull in data from every source your teams rely on: POS data integration, Nielsen and market share feeds, shipment and distributor data, trade marketing systems, and CRM.
02
Standardize
Align SKUs across retailers. Reconcile reporting periods. Normalize formats. Validate everything against defined business rules—so inconsistencies are caught before they reach your dashboards.
03
Unify
Consolidate all standardized data into a single, governed hub. One source of truth for sales, marketing, and finance—no more chasing different versions of the same report.
04
Activate
Surface insights through Power BI dashboards, automated reporting, and forecasting tools—all built on Microsoft Fabric retail analytics and Power Platform infrastructure. Your teams get clean, current data ready to use the moment they need it.
The result is a repeatable retail data integration model that reduces manual cleanup, improves reporting confidence, and gives leadership faster access to decision-ready insights.
We Work With the Data Your Teams Already Rely On
The platform connects to every major retail and commercial data source—standardized, reconciled, and ready to use:
Retail POS data
Nielsen and market share data
Shipment and distributor data
Trade marketing systems
CRM data
See the Platform in Action
Purpose-Built Retail Data Integration Across Your Most Critical Commercial Decisions
Sales Performance Tracking
Get real-time visibility into retail performance by channel, product, and market. Sales teams stop waiting for manual reports and start making faster, more confident decisions.
Outcome:
Consistent, current CPG data analytics across every retail channel.
Trade Promotion Optimization
Align POS data integration and shipment data to measure trade promotion analytics with precision. Trade marketing teams can evaluate what's working, adjust spend, and justify decisions with clean data—not estimates.
Outcome:
Clearer ROI measurement and smarter trade investment decisions.
Market Share Analysis
Combine Nielsen data with internal performance data to see where your brand is gaining or losing ground relative to category benchmarks—by market, by channel, by product.
Outcome:
A clearer picture of competitive position across every market you operate in.
Forecasting and Planning
Build forecasts on reconciled data, not manually cleaned spreadsheets. Finance and planning teams reduce reconciliation time and improve accuracy across every planning cycle.
Outcome:
More reliable forecasts with less manual effort.
What Changes When Your Data Is Unified
When retail data integration works the way it should, the impact shows up across the business:
01
Faster Decisions
Teams stop waiting on manual reconciliation and start acting on current data.
02
Stronger Sales Visibility
Performance by channel, product, and market is always current and consistent.
03
More Reliable Forecasts
Planning cycles are built on a clean, governed data foundation.
04
Cross-Functional Alignment
Sales, marketing, and finance work from the same numbers, in the same direction.
Purpose-Built Retail Data Integration for CPG, Pharma, and Beverage Organizations
Built for Organizations That Depend on Retail and Distributor Data
Industry 01
CPG Brands
Consumer goods organizations manage complex distributor relationships, retailer reporting, and trade marketing data across multiple channels. The retail sales data platform unifies those fragmented sources into a single, consistent view of performance.
Industry 02
Pharma
Pharmaceutical organizations rely on distributor feeds, specialty channel data, and third-party data integration feeds that rarely align out of the box. The platform standardizes those inputs and connects them to internal reporting environments.
Industry 03
Alcohol and Beverage
Bev-Alc organizations navigate a layered distribution system where shipment data, depletion reports, and POS data integration each tell a different part of the story. The platform brings those pieces together so commercial teams can act on the full picture.
A Microsoft-First, Analytics-Led Approach to Unified Retail Data
Deep Expertise in Retail Data Integration—Not a Side Offering
DSI has spent years working inside the data ecosystems that CPG, pharma, and beverage organizations depend on. Retail data integration is not a new capability we added—it's one we've built proven frameworks around.
End-to-end ownership
DSI handles integration, standardization, and reporting—not just one layer of the problem.
Proven frameworks
You're not starting from scratch; the platform is already built and refined.
100% Microsoft
The platform runs on Azure, Microsoft Fabric retail analytics, Power BI, and Power Platform—fully aligned with enterprise governance and security standards.
Why this matters
Analytics first
Every CPG data analytics decision is made with reporting outcomes in mind, not just technical connectivity.
Managed services with a 1-year active warranty
DSI stands behind our implementations and supports your team long after launch.
Bottom line: This is a purpose-built platform backed by hands-on implementation expertise, long-term support, and a Microsoft-native architecture enterprise teams can trust.
Start With a Conversation
Ready to Stop Reconciling and Start Deciding?
The data your teams need already exists. DSI helps you make it usable. No commitment—start with a conversation about your data.
