In the food products industry, the customer journey—from suspect to prospect to customer to promoter—requires engagement across multiple platforms, including websites, email, messaging apps, social media, and webinars. Integrating data from these diverse channels to provide marketers with actionable insights for optimizing spend is highly challenging. Without these insights, CMOs struggle to allocate limited marketing budgets effectively.
Dimensional Strategies Inc. (DSI) accessed and integrated data from a wide range of disparate APIs, including Google Analytics, Google Search Console, Meta, WhatsApp, Instagram, TikTok, X (formerly Twitter), LinkedIn, Pinterest, Threads, Snapchat, YouTube, Storepoint, Yellow, Marketo, Pardot, Magento, Commercetools, BigMarker, and Folloze. By stitching together the customer journey across these platforms, DSI highlighted the most effective marketing campaigns and channels. This comprehensive integration empowered CMOs with the data-driven insights needed to optimize marketing spend across all communication channels.